New England Constructions.
BRAND IDENTITY CORPORATE GUIDELINES
NEC was founded in 1979 and is a Sydney based construction company with a broad portfolio of commercial projects, including new builds, additions, refurbishments and heritage restoration. The brand identity needed to reflect this wide range of capabilities as the previous identity
The Spice Agency addressed this by establishing a consistent presence across various multi-functional channels. The objective is to restore simplicity & clarity to the Brandmark.
A contemporary typeface was used together with a holding device that the refreshed Brandmark and used across several number of platforms, printed & digital. The colour palette uses a simple gun metal grey to reflect the nature of the business and not interfere with the hero photography. A Brand guideline book was designed so all suppliers could refer to and adhere to the rules.