Pinnacle Drinks / The Train to Nowhere
NAMING BRANDING PACKAGING STRATEGY
McLaren Vale has a closed railway station in Adelaide, South Australia. It was a ground level stopping place during the passenger transport days of this line and was an unattended crossing station after 1957. The station yard was noted for its impressive avenue of giant pine trees. The stop is now disused, the entire Willunga railway line having been dismantled in 1972 and more recently replaced by the Coast to Vines Rail Trail.
Design for these brands should fit within Prestigious / Classic design set as we are targeting an older, more wine knowledgeable consumer.