Taubmans Paint
BRANDING PACKAGING STRATEGY
The Taubmans Endure range needed to convey that this product was the best indoor paint in the Australian market and that it is the ‘complete package’. Gold was used to enhance the premium feel and allowing the paint to stand out amongst the competitors and on-shelf. The new & improved formula was showcased using a technical device and the center lock up was created to clearly communicate the product benefits to the buyer
