BRANDING PACKAGING STRATEGY
Seven Sundays is a new brand to enter the breakfast cereal category recently designed by The Spice Agency. Positioned easily as premium and instantly dierentiated from other Premium Muesli. The packs have instantaneous shelf standout and visual cues that reflect the quality of the ingredients.
The packaging conveys a sense of wonder with a clear perspective on what’s important; wholesomeness, freedom and nostalgia. Driven by optimism and purity.
The Spice Agency’s mantra of the Seven Sundays brand story is to create that Sunday feeling everyday. We know that life is busy, but we believe everyone is entitled to that Sunday feeling everyday of the week.
Seven Sundays Porridge
ILLUSTRATION BRANDING PACKAGING STRATEGY
Taking cues from the Seven Sundays muesli category, a calming watercolour accent is thoughtfully and skilfully referenced over both packs, in particular when showcasing the ingredients - we have drawn them out and presented these aspects on an blank canvas, allowing them to shine in a warm, friendly and colourful way. The innovative design with its calming effect disrupted the category dominated by loud and vibrant competitors. The Seven Sundays logo features a subtle sense of wit in the use of the ‘7’ doubling as the ‘V’ in the brand mark.