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Seven Sundays.
Porridge

 

PACKAGING  NAMING  STRATEGY ILLUSTRATION

Sundays are a time to relax and appreciate the simple things in life. Greens aimed to make every day feel like a Sunday with its range of four new muesli mixes branded Seven Sundays.

The Spice Agency was charged with capturing that Sunday feeling in the brand packaging. This was achieved by creating an all-white pack with standout watercolours plus a 'pack window' allowing a view of the ingredients inside.

The innovative design with its calming effect disrupted the category dominated by loud and vibrant competitors. The Seven Sundays logo features a subtle sense of wit in the use of the '7' doubling as the 'V' in the brand mark.

Seven Sundays.
Muesli

 

PACKAGING  NAMING  STRATEGY ILLUSTRATION