Queen Fine Foods / Vanilla Range Refresh
PACKAGING STRATEGY.
With over 120 years in market, the Queen brand has enjoyed many years of heritage in the Australian baking and decorating category, and has a rich history as being number one in Vanilla flavouring and essences. Over these years, however, there have been the increased threat of competition from domestic and international brands, that led to Queen approaching TSA with a brief for a complete overhaul of their Vanilla range. Key to the challenge was being conscious of what had been working, and what needed to change for the Queen brand to remain number one in category.
Queen Fine Foods / Baking & Decorating Range Refresh
PACKAGING STRATEGY
Queen Fine Foods commissioned The Spice Agency to create a new range of baking and decorating products that merged the category leading Dr. Oetker with the existing Queen range of products. The result is an exciting fresh new look that dominates the baking aisle, inspiring old and new bakers alike.
