Munns Lawn Care
BRANDING PACKAGING STRATEGY
TSA was tasked to reinvigorate the MUNNS lawn care packaging and to improve its premium brand position. What was created was a crisp and stylish brand refresh that introduces a distinctly recognisable range architecture across the Master Brand, four Sub Categories, seven Sub Brands and multiple SKUs. This was achieved by using pillar and variant colours, smart visual devices and USP icons to instantly communicate and educate consumers on each product’s benefits. The packaging delivered outstanding sales results for the Munns brand with sales up 41% in the first four weeks on shelf, without media or campaign support.
Munns brand extensions
As well as reinvigorate the MUNNS lawn care packs, much work has gone into rejuvenation of other components and ranges within the Munns broader portfolio.