Jim Beam Masterbrand
PACKAGING BRANDING STRATEGY
Spice has been the brand guardian of Jim Beam for the past 10 years.
Having been tasked with 3 successful masterbrand relaunches over this time.
From November 2019 to March 2020 Spice worked on the new masterbrand strategy and redesign for summer 2020. The project covered the entire JB Portfolio across a number of sizes formats for 115 SKU’s. During the project phase Spice was in direct contact with ABAC and CCA for all regularity and legal requirements for alcohol consumption. Spice worked directly with all printers involved for litho labels, cartons, can printing, and flexo capabilities from design phase to final proofing.