Beam Suntory.

Jim Beam RTD

 

PACKAGING  BRAND ARCHITECTURE 3D ASSETS  PRINT MANAGEMENT

As the world's third largest premium spirits company, Beam Suntory had a wonderful story to tell but was getting lost on the shelves and in the minds of consumers.

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Spice was charged with the responsibility for rolling out the global redesign of the Jim Beam RTD (Ready-to-Drink) range. This included simplifying the brand mark and building heritage cues then integrating these to all non-US products across Australia and New Zealand.

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Spice was also charged with creating 3D models and structures as assets and artworks to be used in numerous promotions and marketing campaigns.