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Beam Suntory.
Jim Beam RTD

 

PACKAGING  BRAND ARCHITECTURE 3D ASSETS  PRINT MANAGEMENT

As the world's third largest premium spirits company, Beam Suntory had a wonderful story to tell but was getting lost on the shelves and in the minds of consumers.

Spice was charged with the responsibility for rolling out the global redesign of the Jim Beam RTD (Ready-to-Drink) range. This included simplifying the brand mark and building heritage cues then integrating these to all non-US products across Australia and New Zealand.

Spice was also charged with creating 3D models and structures as assets and artworks to be used in numerous promotions and marketing campaigns.

Beam Suntory.
Long Black

 

RTD PACKAGING

Beam Suntory.
Devil's Cut

 

RTD PACKAGING

Beam Suntory.
AFL Promo

 

RTD PACKAGING