Pinnacle Drinks / Gentleman’s Agreement
PACKAGING BRANDING STRATEGY
Back in the early 50s Dan Murphy, the man, dedicated his life to sourcing the best quality wine for his customers. Many of Dan’s deals were done by a traditional handshake; the Gentleman’s Agreement. Today, the tradition continues with the Dan Murphy brand dedicated to the Gentleman’s Agreement with a range of quality wines celebrating the partnership between iconic winemakers and the trusted Dan Murphy name.
TSA developed the narrative through typography, layout and subtle use of colour. The result is not simply a label design but an experience that consumers want to share.