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Poptopia.
Popcorn

 

PACKAGING  NAMING  BRAND STRATEGY PHOTOGRAPHY  ILLUSTRATION

Poptopia is specially grown Australian popping corn produced in Australia.

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The Spice Agency designed the packaging to disrupt the category by moving away from the 'flavours' driven approach into a more 'personality' driven concept. The Spice Agency developed a jovial yet more 'grown up' path focussing on adult imagery and recipes (e.g. sun-dried tomato and parmesan and vintage cheddar).