PACKAGING NAMING BRAND STRATEGY PHOTOGRAPHY ILLUSTRATION
Poptopia is specially grown Australian popping corn produced in Australia.
The Spice Agency designed the packaging to disrupt the category by moving away from the 'flavours' driven approach into a more 'personality' driven concept. The Spice Agency developed a jovial yet more 'grown up' path focussing on adult imagery and recipes (e.g. sun-dried tomato and parmesan and vintage cheddar).