Pinnacle Drinks / Colossal Cave
NAMING PACKAGING STRATEGY
Connelly’s Cave is a large limestone cave 21 km south of the town of Margaret River in south-western Western Australia. It lies within the Leeuwin-Naturaliste National Park and is surrounded by Karri and Marri forest. It has also had extinct animal fossils found in Mammoth Cave. It was known by European settlers of the Margaret River district from 1850, but it was not explored until 1895. Its first explorer Tim Connelly, who was appointed caretaker of the cave, conducted tours by lamplight until 1904 when electric lighting was installed.
Although a more mature market was targeted it does stretch into the contemporary look and feel. Embosses, foils and other embellishments were used here to enhance this.