Munns Professional Lawncare



Following a successful pitch in 2017, The Spice Agency were tasked to revamp the Munns Lawn care range and address the current communication on pack.

The design now has a clear architecture on pack for the Master Brand and Sub Brand that visually connects with the target audience. The Munns brandmark has remained almost unchanged, with a slight update, to not alienate their current consumer base.

Newly designed symbols/icons/images clearly illustrate the product benefits of each product for ease of navigation and the situational environment was used with  retailer feedback was extremely positive and as a result a larger amount of SKU’s were accepted by the larger retailers.