Munns Lawn Care BRANDING PACKAGING STRATEGY TSA was tasked to reinvigorate the MUNNS lawn care packaging and to improve its premium brand position. What was created was a crisp and stylish brand refresh that introduces a distinctly recognisable range architecture across the Master Brand, four Sub Categories, seven Sub Brands and multiple SKUs. This was […]
Continue ReadingEn Saison
Pinnacle Drinks / En Saison IDENTITY BRANDING PACKAGING STRATEGY Pinnacle has a great stable of innovative wines and has always been a client who pushes the envelope on creativity and print finishes. We’ve worked on several large wine ranges that have varying price points and demographics. En Saison is an imported French Rosé that is […]
Continue ReadingGentleman’s Agreement
Pinnacle Drinks / Gentleman’s Agreement PACKAGING BRANDING STRATEGY Back in the early 50s Dan Murphy, the man, dedicated his life to sourcing the best quality wine for his customers. Many of Dan’s deals were done by a traditional handshake; the Gentleman’s Agreement. Today, the tradition continues with the Dan Murphy brand dedicated to the Gentleman’s […]
Continue ReadingThe Buyers Find
Pinnacle Drinks / The Buyers Find NAMING BRANDING PACKAGING STRATEGY Presenting the beautiful ‘Buyer’s Find’ Limited Edition wines, a range of wines carefully selected by the BWS Wine Panel. The grapes are sourced from selected parcels from Australia’s and the World’s most celebrated wine regions We used high quality embellishments such as high build varnish […]
Continue ReadingTessera Wines
Téssera [TESS-air-uh] Wines BRANDING PACKAGING STRATEGY From Ancient Greek τέσσαρες (téssares) Greek for the number 4: Four friends sharing a bottle of wine with the ethos ‘Because we all know there really are only four glasses in a bottle of wine!’ Spice designed a family of wine labels linking designs back to their Greek past […]
Continue ReadingEffen
Beam Suntory NZ – EFFEN Vodka IDENTITY BRANDING PACKAGING EFFEN encourages consumers to push boundaries and celebrate what makes them unique. Effen is for the risk takers, the ambitious, the extraordinary, and the determined, for those who create their own path and are unafraid of the journey Effen celebrates those who stand up for what […]
Continue ReadingQueen Fine Foods
Queen Fine Foods / Vanilla Range Refresh PACKAGING STRATEGY. With over 120 years in market, the Queen brand has enjoyed many years of heritage in the Australian baking and decorating category, and has a rich history as being number one in Vanilla flavouring and essences. Over these years, however, there have been the increased threat […]
Continue ReadingCocos Tree Coconut Oil
Cocos Tree IDENTITY BRANDING STRATEGY Organic Coconut Oil has made a massive impact on peoples diets with its cholesterol reducing impact and aromatic flavour profile. Often used by celebrity chefs and nutritionists as an accompaniment to a wide range of foods and as a natural alternative to heavily processed seed oils. To help position their brand right in […]
Continue ReadingStayloyal
Stayloyal BRANDING PACKAGING STRATEGY With a very loyal following online, Robert and David, owners of the Stayloyal brand took the move to shift their product to a retail environment. It was vital to ensure their brand had an authentic story for a new set of consumers to connect with. Real dog breeders, producing the best […]
Continue ReadingThe Train to Nowhere
Pinnacle Drinks / The Train to Nowhere NAMING BRANDING PACKAGING STRATEGY McLaren Vale has a closed railway station in Adelaide, South Australia. It was a ground level stopping place during the passenger transport days of this line and was an unattended crossing station after 1957. The station yard was noted for its impressive avenue of […]
Continue Reading
