Carman's Sourdough Crackers & Muesli Cookies
DESIGN, PHOTOGRAPHY & PACKAGING ARTWORK
As the market for healthier products grow, it becomes increasingly important for Carman's to differentiate their products from those of their competitors. The challenge for Spice was to do this is by designing packaging that stands out on shelf and attracts consumers' attention.
Spice used minimalistic packaging design that is becoming increasingly popular, with many companies opting for simple, eye-catching designs that convey the natural and healthy nature of the product. Clean typography, minimal use of colour, and simple graphics are some of the hallmarks of this trend.
Our result was creating packaging that not only looks great on the shelves but also resonates with consumers and helps build brand loyalty. Carman's commitment to a consistent, simple design make their Muesli Cookie & Cracker range stand out in the market which also resonates with consumers.