Canadian Club Masterbrand
PACKAGING BRANDING STRATEGY
TSA were commissioned with the task of refreshing the Canadian Club RTD packaging and bringing it to life across a multitude of formats. We created and built the iconic snow and ice image using CGI and made this part of the main brand imagery on tertiary packaging.
TSA have collaborated with the Canadian Club team to produce on-going promotional activities on packaging. Using the latest print technology Spice produced a thermo ink can designs that turns blue when cold. Other designs include the Bad Sweater campaign translated onto packaging and tap handles on premise.