IDENTITY BRANDING STRATEGY
Calendar is a wholesale brand that has a base in Victoria, Tas and SA. The company trades with approximately 5,000 customers including independent retailers, restaurants, hotels, caterers and airlines. In addition they trade with Coles, Costco, Harris Farm and David Jones. One of the objectives of the rebrand is to ensure they bring the NSW, WA and QLD customers on the journey via the brand strategy.
From May 2021 they began trading Australia wide as Calendar Cheese Company. They retained Simon Johnson as their direct to consumer brand and have 5 retail stores, an on-line store and a vast range of premium product under that brand.
The corporate name and logo will be Calendar Cheese Company. Hence Spice was tasked to create a visual identity that incorporated not only their Cheese offering but a variety of other delicacies. Spice completed a logo re-fresh and removed the food elements from the original logo. The Brand Identity covered the Website, Social Media Templates, Company signage, Company delivery vans and cars, Business Cards / Letterheads, Email signatures and Point of sale material.