Pinnacle Drinks / Krondorf NAMING BRANDING PACKAGING STRATEGY Krondorf, like many other famous Barossa wine brands, takes its name from one of the oldest place names in the area. Located midway between Tanunda and Jacobs Creeks, the village of Krondorf was established in 1847. Spice developed the Masterbrand with a total evolution for the look […]
Continue ReadingCalendar Cheese Co
Calendar Cheese IDENTITY BRANDING STRATEGY Calendar is a wholesale brand that has a base in Victoria, Tas and SA. The company trades with approximately 5,000 customers including independent retailers, restaurants, hotels, caterers and airlines. In addition they trade with Coles, Costco, Harris Farm and David Jones. One of the objectives of the rebrand is to […]
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Pinnacle Drinks / Dorrien Estate PACKAGING BRANDING STRATEGY Dorrien Estate is an area steeped in history and wine-making heritage going back well over 100 years. Our story talks of old traditions and some of the many stories and tales that have been told from in and around ‘The Cross Road’. Dorrien sits on the Junction […]
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Canadian Club Masterbrand PACKAGING BRANDING STRATEGY TSA were commissioned with the task of refreshing the Canadian Club RTD packaging and bringing it to life across a multitude of formats. We created and built the iconic snow and ice image using CGI and made this part of the main brand imagery on tertiary packaging. TSA have […]
Continue ReadingSeven Sundays
Seven Sundays BRANDING PACKAGING STRATEGY Seven Sundays is a new brand to enter the breakfast cereal category recently designed by The Spice Agency. Positioned easily as premium and instantly dierentiated from other Premium Muesli. The packs have instantaneous shelf standout and visual cues that reflect the quality of the ingredients. The packaging conveys a sense […]
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Jim Beam Masterbrand PACKAGING BRANDING STRATEGY Spice has been the brand guardian of Jim Beam for the past 10 years. Having been tasked with 3 successful masterbrand relaunches over this time. From November 2019 to March 2020 Spice worked on the new masterbrand strategy and redesign for summer 2020. The project covered the entire JB […]
Continue ReadingBristol Paints
Bristol Paints IDENTITY BRANDING STRATEGY Bristol Paints was at a stagnant stage and was well aware the brand required complete re-invention to give it appeal and set it up for future growth and establish it as a formidable & holistic retail experience. Spice designed a concept that could be used for both master brandmark & […]
Continue ReadingThe Domesticated Duck
Pinnacle Drinks / The Domesticated Duck NAMING PACKAGING STRATEGY The Spice agency were engaged to create a new brand of Pinot Noir. Our clients felt there was further opportunity for a “funky” Victorian wine brand that can utilise fruit from the Mornington Peninsular, Victorian wine region. Victoria has the largest number of Geographically defined wine […]
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Pinnacle Drinks / Wild Blumen NAMING BRANDING PACKAGING STRATEGY A new Adelaide Hills brand using highly crafted designs with a distinctive Australian illustration to depict the region. Blumem is the german name for flower, this series of wines features a range of flowering plants found across the Adelaide Hills, that was settled by Germans in […]
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