Borrowdale Pork / Artisan Range IDENTITY BRANDING PACKAGING STRATEGY The Artisan range of cured sliced meats is produced for high end distribution and retail environments. TSA were approached to produce premium packaging that would reflect a ‘best in class’ position with heavy used of embellishments and finishes. The end result presented a product that spared […]
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Pinnacle Drinks / Oberon NAMING BRANDING PACKAGING STRATEGY Oberon is a king of the fairies in medieval and Renaissance literature. He is best known as a character in William Shakespeare’s play A Midsummer Night’s Dream, in which he is Consort to Titania, Queen of the Fairies. However, Shakespeare first got the idea from a 13th […]
Continue ReadingHarbour Day Spa
Harbour Day Spa / Brisbane IDENTITY BRANDING PACKAGING STRATEGY Harbour Day Spa wanted to refresh their brand and reposition themselves as more relevant in the modern market. We injected style, elegance and luxury into the brand mark, and shifted the colour palette to reflect this… completely rejuvenating the brand
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New England Constructions IDENTITY BRANDING STRATEGY TSA was asked to create a new brand identity for New England Construction. As part of this process we created a brand identity manual, brand guidelines, website design, signage and advertising.
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Nerada Teas / 50yr Anniversary Commemorative Tin PACKAGING ILLUSTRATION The continued success of Nerada is thanks mainly to three basic ingredients – Australia’s pioneering, ‘can do’ spirit, ingenuity and initiative. To celebrate these 50 years of success, Nerada continued its partnership with TSA to design the commemorative range of loose black teas. As the brand […]
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Taubmans Paint BRANDING PACKAGING STRATEGY The Taubmans Endure range needed to convey that this product was the best indoor paint in the Australian market and that it is the ‘complete package’. Gold was used to enhance the premium feel and allowing the paint to stand out amongst the competitors and on-shelf. The new & improved […]
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Pinnacle Drinks / The Butcher’s Friend NAMING BRANDING PACKAGING STRATEGY The Spice Agency were tasked with the overarching objective to design a label to attract customers from the Shiraz category leaders and provide them with a trusted wine brand worthy of discovering and buying again. The Butchers Friend label provides simple, yet strong visual reference […]
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Pinnacle Drinks / Colossal Cave NAMING PACKAGING STRATEGY Connelly’s Cave is a large limestone cave 21 km south of the town of Margaret River in south-western Western Australia. It lies within the Leeuwin-Naturaliste National Park and is surrounded by Karri and Marri forest. It has also had extinct animal fossils found in Mammoth Cave. It […]
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Pinnacle Drinks / The Colonel and the Merchant NAMING BRANDING PACKAGING STRATEGY The humble beginnings of the Barossa Valley were started by two very different men. Named by a Colonel and formed by a merchant the Barossa is truly unique in name, history and wine. The label reflects this forged union with classic graphics and […]
Continue ReadingFantastic Foods / OMG!
Fantastic Foods / OMG! IDENTITY BRANDING PACKAGING STRATEGY PHOTOGRAPHY A bright fresh introduction into the Chilled dessert category. OMG! grew from 3 SKU’s to 26 varieties in the 3 years they were sold in supermarkets across Australia. Spice created the brand identity, tagline, photographic styling and its extensive colour palette across the range.
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