Welcome to Spice

Whether you’re launching a new brand or breathing life into an old favourite, a little Spice goes a long way in creating effective brand solutions that stir the imagination of your target market.

The world is constantly changing and so is Spice. We constantly challenge ourselves and our clients. Our award-winning creative is brave and bold... always based on solid research, proven strategic insights and with your longer term corporate goals firmly in mind.

Spice has sprinkled magic into some of Australia’s most iconic brands.
Let us spice up your brand too.

What we do

We manage Strategic Brand Development projects from inception to reality, and everywhere in between.

Design Development

Concept Development / Naming / Visual Standards / Style Guides / Packaging Range Extension / Copywriting & Copy Styling / Photography & Illustration Management / Art Direction / Food Styling

Technical Artwork Production

Finished Artwork / Range Extension Management / High-Res 3D Renders /
Print Management / Press Checks


Brand Naming

Effective brand naming is essential to enable your brand to stand out from the competition and resonate with consumers. It requires a systematic approach of research and insight, creativity, originality and rigorous testing, resulting in a name that’s distinctive, memorable, easy to ronounce and emotionally appealing.

Brand Identity

Brand Identity is so much more than just a logo, it’s the visible elements that defines how your customers perceive your brand using both tangible and intangible elements.

At TSA we’ve created countless Brand Identities across a broad range of industry sectors.

Brand Strategy

A robust Brand Strategy defines what you stand for and articulates the promise you make to your customers, identifying the relevant and differentiated position for commercial edge.

Retail Strategy

A clear and segmented Retail Strategy will be crafted to engage each relevant channel.

At TSA, we create a three-way win: Brand, Shoppers and Retailers, maximising distribution opportunity and shopper engagement.

Say Hello! Drop us a line, don’t be shy... Ask us a question, tell us about a project or let us know what you think of our work. Better still, drop by for a coffee.


Dimity McDonald
Suite 1, 1 Moncur Street
WOOLLAHRA NSW 2025, Australia
e: dimity.mcdonald@thespiceagency.com
m: +61 410 509 017


Candice Hoare
e: candice@thespiceagency.com
m: +61 488 130 429